Privacy Policy

Last updated: 16 October 2026

Introduction

This Privacy Policy explains how VV Insider collects and uses personal information when you visit vvinsider.com, use our related online services or official apps, create an account, contact us or use our booking and planning features.

References to our “services” include our website and official apps, including companion features available on supported devices. Features and privacy controls may differ between platforms and app versions.

Who We Are

VV Insider is operated by North East Digital Ltd, a company registered in England and Wales under company number 11517264. North East Digital Ltd is the controller responsible for the personal information we use to operate VV Insider.

If you have a privacy question or want to exercise your data protection rights, please contact us and identify your message as a privacy request.

VV Insider is independent of Virgin Voyages and Virgin Group. Their privacy notices apply when they process your information through their own services.

Information We Collect

Accounts and Sign-In

If you create or use a VV Insider account, we process information such as your name, preferred name, email address, profile image, account identifier and account preferences. We also process information needed to manage your sign-in session and protect your account.

We use Clerk to provide account and authentication services. If you choose a third-party sign-in option, we receive the information that provider makes available through the sign-in process, according to your choices and the provider’s settings.

Saved Voyages and Planning Features

When you use account-based planning features, we store the information needed to provide them. This can include:

• Voyages added to My Voyages or your Wishlist.
• Saved Bar Tab calculations, including drink quantities, preferences, existing credit and calculation results.
• Your selected Sailing Club level and other account preferences.
• Information needed to keep your saved content consistent across devices.

Some settings and cached information are stored on your device. Information saved to your account is also processed by our servers so it can be retrieved on other devices using the same account.

Red Diamond Club and Booking Information

If your account is linked to Red Diamond Club records, we process the information needed to identify your membership and display your benefits and bookings. This can include your name, membership identifiers, Diamond balances, booking references, voyage details, booking status, cabin information and My Next Virgin Voyage placeholder details.

This information may come from you, our booking records, or the travel agency and cruise operator involved in administering your booking. We use it to link the correct records to your account, administer the programme and provide the features you request.

Booking Enquiries and Prerelease Registrations

If you request a quote, send a booking enquiry or register interest in a prerelease voyage, we process the details you submit. These can include your name, email address, selected voyage, cabin preferences, party size, currency, fare options, applicable offers and any message you provide.

We use this information to respond, prepare or explain your options, administer your request and contact you about the voyage or registration you selected. We may share relevant details with the travel agency or cruise operator involved in fulfilling your request.

If you provide information about another traveller, please make sure you are entitled to share it and make them aware of this Privacy Policy.

Where you complete a booking or payment on another provider’s website, that provider’s privacy notice also applies. Please do not include payment-card details, passwords or identity documents in general enquiry or support messages.

Support, Contact Forms and Correspondence

When you contact us, we process the information you provide, such as your name, email address, message, booking details and any attachments. We may also request your device type, operating system and app version to help investigate a technical issue.

Some forms are hosted by Airtable. Information submitted through those forms is processed using Airtable’s services so our team can manage and respond to your request.

Newsletters and Email Preferences

If you subscribe to our newsletter, we process your email address, any name you provide, subscription status and information needed to record and manage your preferences. We use Mailchimp to manage newsletter subscriptions and delivery.

Creating an account, saving a voyage or sending an enquiry does not, by itself, subscribe you to our newsletter.

Device, Usage and Security Information

When you access our services, we and our service providers may process technical information such as your IP address, browser or app version, operating system, device type, request times, pages or screens viewed and error information.

Our apps may also use installation identifiers and app-verification information to help protect our services against unauthorised access, automated abuse and fraudulent requests.

Advertising and analytics services may process additional information as explained below.

Notifications

If you enable push notifications on a supported device, we process a notification token, an installation identifier and notification settings so messages can be delivered to that installation. Where applicable, this information is associated with your signed-in account.

Some reminders, such as voyage countdowns, may be scheduled locally on your device. You can change notification permissions through your device settings. Turning notifications off does not delete your account or saved voyages.

Comments and Uploaded Media

If you leave a website comment, we collect the information shown in the comment form, together with your IP address and browser user agent to help detect spam.

A hash derived from your email address may be provided to Gravatar to check whether you use that service. If your comment is approved, your profile image may be visible alongside it. See Automattic’s Privacy Policy for information about Gravatar and Akismet.

Comments may be checked through Akismet’s automated spam-detection service. The information processed can include your comment, name, email address, website address, IP address, browser information and referring page.

If you upload images for public display, avoid including embedded location information, such as EXIF GPS data. Other visitors may be able to download the images and extract that information.

How We Use Your Information

We use personal information to:

• Provide and secure our website, apps and account services.
• Save and synchronise your voyages, plans and preferences.
• Administer Red Diamond Club membership, benefits and linked booking records.
• Respond to enquiries, registrations and support requests.
• Send requested updates, account messages and enabled notifications.
• Manage newsletter subscriptions and send marketing where permitted.
• Display advertising and understand how our services are used, subject to applicable privacy choices.
• Investigate faults, prevent abuse, maintain records and meet legal obligations.

Where information is needed to provide a particular feature or respond to a request, choosing not to provide it may mean we cannot offer that feature or complete the request.

Our Lawful Bases

Under UK data protection law, the basis we use depends on the activity:

• Contract and steps you request before entering a contract: providing account features and administering requested booking services.
• Legitimate interests: operating and securing our services, responding to correspondence, preventing abuse and improving reliability, where those interests are not overridden by your rights.
• Consent: newsletter subscriptions and optional advertising, tracking or device-storage activities where consent is required.
• Legal obligations: retaining or disclosing information where the law requires it.

Where we rely on consent, you can withdraw it. Withdrawal does not affect processing that was lawful before you withdrew it.

Advertising, Analytics and Tracking

We use advertising and analytics services, including Ezoic, to support and improve VV Insider. Depending on the service, platform and your privacy choices, these providers and their partners may process device information, IP addresses, cookie or advertising identifiers, approximate location derived from your IP address, usage information and interactions with advertisements.

Website advertising can use cookies, pixels and similar technologies. Native apps can use software development kits and device identifiers. Information may be used to deliver and measure advertisements, understand service usage and, where permitted, personalise advertising.

You can manage available website choices through the consent controls shown on the website. On supported app versions, you can open Settings > Ad privacy settings to review available advertising choices.

On Apple devices, tracking permission is also controlled through the system’s tracking settings. Refusing cross-app tracking does not necessarily disable all usage measurement or remove advertisements. Browser cookie choices and app permissions may need to be managed separately.

Further information is available in Ezoic’s Privacy Policy and any additional Ezoic disclosures displayed on this page. Where Google advertising services are involved, you can also review how Google uses information from services that use its technology.

Cookies and Device Storage

Our website uses cookies and similar technologies for functions such as sign-in, security, remembering preferences and, where permitted, advertising and analytics. Our apps use local storage and secure device storage for functions such as maintaining your session, remembering settings and caching content.

Where consent is required for optional technologies, you can accept or reject them through the available controls. You can also manage cookies through your browser. Blocking essential storage may prevent some features from working.

If you leave a WordPress comment and choose to save your details, the name, email address and website cookies normally last for one year. WordPress may also use temporary browser-check cookies and login cookies. Standard WordPress login cookies normally last for two days, or two weeks if “Remember Me” is selected; screen-preference cookies normally last for one year.

These WordPress cookie periods do not describe every account session, app-storage item or advertising cookie used across our services.

Who We Share Information With

We share relevant information with providers that help us deliver our services, including:

• Clerk: account management and authentication.
• Airtable: forms and the administration of support, enquiry and booking-related records.
• Mailchimp: newsletter subscriptions and delivery.
• Ezoic and its advertising partners: advertising and associated measurement, subject to applicable choices.
• Automattic services: Gravatar profile images and Akismet spam detection where those website features are used.
• Hosting, database, email-delivery and technical service providers: storing information, operating our systems and delivering communications.
• Relevant travel agencies and cruise operators: responding to booking requests and administering linked bookings and benefits.
• Platform providers: delivering features such as third-party sign-in, app verification and push notifications.

We may also disclose information where required by law, to respond to a lawful request, or where necessary to establish, exercise or defend legal rights.

Some providers process information on our behalf, while others act independently for their own activities. Their privacy notices explain those activities. Our use of a provider does not remove our responsibility for the personal information we control.

International Processing

Some of our service providers operate internationally, including in the United States. Your information may therefore be processed outside the United Kingdom, where data protection laws may differ.

International transfers must comply with applicable data protection law. Depending on the provider and destination, relevant safeguards can include adequacy regulations or approved contractual safeguards. Please contact us for information about the destinations and safeguards applicable to your information.

Embedded Content and External Services

Our website and apps may display content from other services, such as videos, maps or social media, or provide links that open another website or app.

When that content loads or you follow a link, the external provider may receive technical information about your device and request. It may also use cookies, recognise an existing account or collect information about your interaction, according to its own privacy notice and your settings.

How Long We Keep Information

Retention depends on the type of information, why it was collected and any legal requirements:

• Account information and saved plans: retained while needed to provide your account and selected features, subject to deletion requests and any necessary legal or security retention.
• Enquiries and support correspondence: retained for handling your request, relevant follow-up, complaint resolution and the establishment or defence of legal claims.
• Booking and membership records: retained for administering bookings and benefits, accounting, legal obligations and dispute resolution.
• Newsletter records: retained for managing your subscription. Limited suppression information may remain after you unsubscribe so your choice can be respected.
• Security and technical records: retained according to their purpose, including fault investigation and abuse prevention.
• Website comments: comments and associated moderation information may be retained indefinitely unless removed, including to recognise follow-up comments.

Copies may also remain in backups until they are overwritten through the relevant backup cycle. Information that must be retained for a legal purpose is not necessarily erased when an account is deleted.

Your Choices and Data Protection Rights

Depending on the circumstances and applicable law, you can request access to your personal information, correction, erasure, restriction of processing or a portable copy.

You can object to processing based on legitimate interests, including related profiling. You can object to direct marketing at any time.

You can unsubscribe from newsletters using the link in our emails or the subscription controls available in your account. Unsubscribing from marketing does not prevent messages needed to respond to an enquiry or administer an account or booking.

Account and Data Deletion

To request deletion of your VV Insider account and associated personal information, please contact us, state that you are requesting account deletion and provide the email address associated with your account. Do not send your password. We may need to verify your identity before acting.

Deleting the app from your device does not delete information held in your account or our booking and enquiry records. Deleting a VV Insider account does not, by itself, cancel a cruise booking or require the cruise operator or travel agency to erase records they must retain.

Some information may be retained where necessary for legal obligations, security or legal claims. We will explain any applicable limits when responding to your request.

We normally respond to data protection rights requests within one month. Where the law permits extra time, or we need information to verify your identity or clarify your request, we will explain the next steps.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator, or another relevant supervisory authority.

Changes to This Privacy Policy

We may update this Privacy Policy as our services or data practices change. The latest version will be published on this page with its update date. Where required, we will provide additional notice or request consent before introducing a new use of your information.

Contact Us

For privacy questions or requests about your personal information, please contact North East Digital Ltd through VV Insider. For technical help with an app, please use App Support.