Virgin Voyages has announced a record-breaking performance for the company, marking its strongest trading Wave season in history. Virgin Voyages reported a 34% increase in bookings and a 45% rise in revenue, with the UK market seeing a 30% increase.

More than 50% Global Increase

The line’s introduction of longer itineraries, ranging from 8 to 14 nights, has also seen a notable impact, with bookings for these voyages up more than 50% globally and 40% in the UK. The new itineraries have piqued consumer interest in visiting new ports, contributing to the brand’s growth.

“These outstanding results show the incredible momentum our brand has built – driven by our Travel Advisors who recognise that our kid-free, award-winning experience offers a true premium alternative in the industry.” – Nirmal Saverimuttu, CEO of Virgin Voyages

Increased Search Traffic

Virgin Voyages’ surge in bookings and revenue also aligns with a significant increase in web traffic, with the brand leading the cruise industry with a 25% boost in search activity. On top of that, VV Insider’s search traffic has also seen a substantial rise this year, further helping drive awareness and bookings for Virgin Voyages. This growing visibility is a testament to the impact of both brands in the travel space.

Looking Ahead

Looking ahead, Virgin Voyages is set to continue its momentum with new dining options, entertainment, and extended itineraries. New announcements are expected next month. The cruise line’s growing popularity reflects the increasing demand for adult-only vacations, with 60% of sailors returning for repeat sailings.