Virgin Voyages Brand Shop
The Virgin Voyages Brand Shop is the place to pick up official Virgin Voyages merchandise during your sailing. Located within the ship’s High Street shopping area, it stocks a rotating mix of branded clothing, accessories, souvenirs, and useful extras for sailors who want to take a piece of the voyage home.
It is also a practical stop if you need something red for Scarlet Night, Virgin Voyages’ signature red-themed celebration. While the best option is still to pack your outfit in advance, the Brand Shop can be useful if you forgot something, want a simple red accessory, or decide to join in more fully once you are on board.
What You’ll Find
The Brand Shop carries a changing range of official Virgin Voyages merchandise and ship-themed souvenirs. Stock varies by ship and sailing, but items may include:
- Virgin Voyages branded t-shirts, hoodies, sweatshirts, and casual tops
- Hats, caps, bags, and other travel accessories
- Magnets, keychains, pins, and smaller souvenirs
- Glassware, mugs, bottles, and drinkware
- Ship statues, models, and other display pieces
- Ship-specific merchandise for Scarlet Lady, Valiant Lady, Resilient Lady, or Brilliant Lady
- Red clothing or accessories that may work for Scarlet Night
- Seasonal, limited-edition, or destination-themed items depending on the voyage
Scarlet Night Extras
Scarlet Night is one of the biggest events on most Virgin Voyages sailings, with sailors encouraged to wear red and take part in the ship-wide celebration. If you forgot to pack something red, the Brand Shop is worth checking early in the voyage.
You may find simple options such as red t-shirts, hats, bags, or accessories that can help you take part without needing a full outfit. Selection is not guaranteed, so sailors who want a specific Scarlet Night look should still plan ahead using our guide to planning outfits for themed nights.
For more detail on the event itself, including the main activities and pool party, see our full Scarlet Night guide and our page for the Scarlet Night Pool Party.
Location by Ship
The Brand Shop is part of the onboard High Street retail area on Deck 6, near the ship’s other shops and central venues. The exact layout and naming can vary by ship, and on some ships branded merchandise may be spread across nearby retail spaces rather than presented as one dedicated standalone shop.
Good to Know
The Brand Shop is a good place to spend leftover Sailor Loot, especially toward the end of your voyage if you want a souvenir or gift to take home.
Stock can vary significantly between ships and sailings, especially for ship-specific items, limited collections, and Scarlet Night-friendly pieces. If you see something you particularly want, it is usually better to buy it when you find it rather than assuming it will still be available later in the voyage.
Some merchandise is only available onboard, and post-sailing exchanges or purchases may not be available once you have disembarked. Keep receipts for any higher-value purchases and check the onboard return or exchange policy before leaving the ship.
Location of Virgin Voyages Brand Shop
Explore the location of Virgin Voyages Brand Shop using our exclusive interactive Virgin Voyages Deck Plan Tool below.
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