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High Street

High Street on Virgin Voyages cruise ships
High Street on Virgin Voyages cruise ships © Photo by VV Insider

‘High Street’: The Retail Hub of the Ship

When you’re aboard Virgin Voyages ships, the ‘High Street’ serves as your one-stop shopping destination. This central hub offers a range of retail outlets that cater to various tastes and preferences. From souvenirs and cosmetics to luxury accessories and fashion items, ‘High Street’ provides an excellent shopping experience at sea.

A Unique Shopping Experience

‘High Street’ offers a variety of retail outlets for passengers to explore, each catering to different tastes and preferences. While the specific brands and items may change depending on the ship, the general layout includes:

  • Watch Store: A shop dedicated to high-end men’s watches, ideal for those seeking a timeless accessory.
  • Men’s Fashion Store: Offering a range of men’s clothing and accessories, this store caters to different styles and needs.
  • Cosmetics and Fragrances Shop: Providing a selection of beauty products, from fragrances to cosmetics, this shop helps passengers stay refreshed and radiant throughout their voyage.
  • Women’s Boutique: Featuring women’s clothing and handbags, this boutique offers a variety of fashion items for women.
  • Jewelry Store: A store dedicated to women’s jewelry, perfect for adding a touch of sparkle to any outfit.
  • Branded Merchandise Store: A shop selling Virgin Voyages branded merchandise such as t-shirts, water bottles, and fashion accessories. Some items will be specific to the ship you’re sailing on, while others are branded more generally to Virgin Voyages.
A shop with a number of Virgin Voyages branded items including hats and t-shirts
The Brand Store on board © Photo by Virgin Voyages®

Moreover, each ship features:

  • Specialty Shop: Showcasing high-end luxury items often tied to a specific brand such as Bulgari on Resilient Lady, this shop provides passengers with an exclusive shopping experience.
  • Dedicated Cosmetics Store: A specific brand-focused cosmetic store such as MAC on Scarlet Lady is also a standard feature on Virgin Voyages®, offering a curated selection of beauty products.

Fair Pricing and Convenient Location

The pricing within ‘High Street’ shops is reasonable, making them a good place to spend any leftover ‘Sailor Loot’ (on-board credit) toward the end of your voyage. Whether you’re looking to commemorate your trip with a unique souvenir, indulge in some retail therapy, or simply find something you need, ‘High Street’ has got you covered.

The positioning of ‘High Street’ makes it an integral part of the ship’s layout, serving as a corridor to some busy areas on board. This includes the popular restaurants ‘Extra Virgin‘ and ‘The Test Kitchen‘. So, whether you’re strolling around after a satisfying meal or simply passing by, you can always take a detour and explore what ‘High Street’ has to offer.

Final Thoughts

‘High Street’ truly is the heart of retail aboard Virgin Voyages ships. With its variety of shops and convenient location, it adds an exciting dimension to your cruise experience. Remember to check out this unique shopping hub during your voyage and make the most of the retail opportunities it offers.

About the author

Co-Founder and Director. David has a background in web design and development and writes travel content, vacation guides and tips about Virgin Voyages.


  1. Craig Cunningham says:

    Good afternoon.

    My wife is asking what brand cosmetics are sold on board? Are you able to help with this?

    1. david says:

      The cosmetic brands appear to vary on a ship-by-ship basis. We have seen in the past that Bobbie Brown, Anastasia, MAC and Channel were all sold on board. The selection is constantly being updated based on demand and availability though.

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