Virgin Voyages has shared the next step in the entertainment direction. The line has launched Screw It, Let’s Do It Productions, a new entertainment company that will take Virgin Voyages shows and creative concepts beyond the fleet and into land based venues, including Virgin Hotels and partner theaters.

Taking Virgin Voyages Shows Ashore

The launch of Screw It, Let’s Do It Productions supports the long term goal of building original shows that work both at sea and on land. Virgin Voyages confirmed that more productions are already being developed for future land based debuts in 2026. This shift highlights entertainment as a core part of the brand’s identity and suggests that more projects may move ashore over time. This isn’t the first show that has moved to land with Duel Reality setting an early precedent for the company.

Booked Previewed and Moving to Land

Virgin Voyages “Booked” was previewed today to invited Sailing Club members on Scarlet Lady. The Lola’s Library prequel show blends dance, acrobatics and cabaret style storytelling. It supports the new entertainment direction and is being developed for a future land based run, continuing the move to expand productions beyond the ships.

Find out more about Booked here.

Scarlet Night Heads to Virgin Hotels

Virgin Voyages confirmed that Scarlet Night will debut on land next year at Virgin Hotels Las Vegas and Virgin Hotels Shoreditch which we visited earlier this year. This marks the first time the signature celebration will be adapted for a hotel setting and signals a wider plan to bring more of the brand’s creative work ashore.

Creative Partnerships and Industry Experience

Virgin Voyages has brought in a range of well known producers to support the new brand. The advisory board includes Jenny Gersten, Artistic Director of New York City Center, and Eva Price, a three time Tony Award and two time Olivier Award winning producer. No Ceilings Entertainment, led by Kim Willecke, Phil Shaw and Dennis Jauch, is also supporting the work. Their guidance will help shape new concepts designed for both the fleet and partner venues on land.

Investment in Development and Quality

To support this strategy, Virgin Voyages has invested in a 30,000 square foot rehearsal studio in Orlando. The facility includes rehearsal rooms, costume spaces and full scale versions of onboard venues. Every show is developed and tested here before it reaches guests, helping maintain consistent entertainment standards across the fleet.

Entertainment Remains a Core Part of the Experience

Virgin Voyages reports a high repeat rate and notes that many guests rebook while still onboard. Entertainment plays an important role in that pattern, so continued development remains a major focus. The launch of Screw It, Let’s Do It Productions and the move of Scarlet Night and Booked toward land based venues show how Virgin Voyages plans to grow its creative work across more settings.