Virgin Voyages has revealed that its internal artificial intelligence program has expanded rapidly since launching in late 2025, with the cruise line now operating more than 1,500 AI agents across the business.

The update represents a major increase from the original announcement in October 2025, when Virgin Voyages said it had launched just over 50 AI agents as part of its partnership with Google Cloud and the Gemini Enterprise platform.

In less than four months, the company says its fleet of internal AI tools has grown dramatically, supporting teams across marketing, revenue, sales, Sailor Services, crew training, and commercial operations.

From 50 Agents to More Than 1,500

Virgin Voyages says the number of active AI agents has increased by nearly 2,900% since the initial rollout.

These agents are designed to assist with a wide range of internal processes, from analyzing customer trends to supporting group bookings and marketing campaigns.

Some of the tools currently in use include:

• Email Ellie, a marketing assistant trained on Virgin Voyages’ brand voice
• WaveMaker, which helps the groups team manage booking workflows
• Know Your Sailors, a data analysis agent that provides insights into traveler preferences
• VoyageFair Choices Agent, which supports Sailor Services with updated policy guidance

The company says the expansion of these tools has helped reduce content production time by around 60% while increasing the speed at which campaigns and internal projects can be delivered.

Behind the Scenes Technology

Most of these AI systems are designed for internal use rather than guest-facing features. According to Virgin Voyages, the goal is to automate repetitive work and allow crew members to focus more on guest experiences.

“The brand lives in our Sailors’ and Crew’s memory, not in a message or an ad. We don’t want to be a cruise line that’s simply efficient. We want to be an experience that’s irresistible, unforgettable and unmissable. AI helps us scale the feeling, not just the function, and it helps us move at the speed of culture.”

Nathan Rosenberg, Chief Marketing Officer, Virgin Voyages

Overview

Virgin Voyages says it is aiming for full Gemini Enterprise adoption across the company by mid-2026 as it continues expanding the use of AI across its operations.

While these tools largely operate behind the scenes, the company says they are designed to give crew more time to focus on the parts of the voyage experience that matter most.