Recapping All the 2024 Onboard Price Increases on Virgin Voyages
In 2024, Virgin Voyages raised prices for various onboard experiences, including packages, alcohol, spa treatments, and events, leading to mixed reactions about overall value.
Throughout 2024, Virgin Voyages implemented several price increases across onboard and pre-boarding experiences. This shift reflects the company’s focus on profitability, but it has sparked mixed reactions among sailors. While Virgin Voyages maintains its promise of not nickel-and-diming sailors, some feel that these changes push the boundaries of value for the level of service offered.
Price Increases Throughout 2024
Here’s a closer look at the key adjustments made this year:
Splash of Romance
In April, the popular Splash of Romance package saw a $50 price increase, bringing the total to $250. This add-on, designed for couples seeking an elevated experience, remains in demand but now comes with a higher cost.
Alcohol Price Adjustments
In May, Virgin Voyages made a range of changes to alcohol pricing. This included adjustments to beers, cocktails, and other beverages, which many sailors noted during their voyages. Drink prices have also been slowly increasing across a number of options across the year.
2025 Drink Menus
Ship Eats Delivery Charges & Policy Changes
May also saw the increase on delivery charge for Ship Eats to $10, delivery was still free when purchasing an item of less value. In December, the policy changed again, requiring sailors to meet a $10 minimum order for delivery. Previously, smaller purchases—like a single $5 coffee—could be delivered without additional fees.
Guide to Ship Eats: Room Service
Redemption Spa Treatments
In June, price increases were introduced to spa treatments and passes at The Redemption Spa. These adjustments affected both individual treatments and full-day spa passes, making relaxation a slightly more expensive indulgence.
Redemption Spa Pricing & Info
Bingo with the Diva
The lively and entertaining Bingo with the Diva also saw a price hike in June, with ticket bundles becoming more costly.
Bingo with the Diva Pricing & Info
Laundry Services
In September, the cost of laundry services rose, affecting both standard and express options by up to 83%. This change may impact sailors looking for convenience during longer cruises.
Wi-Fi Policy Changes
Wi-Fi policies were adjusted in September, reducing the number of devices supported under the basic plan from two to one. Sailors requiring connectivity for multiple devices now need to upgrade and purchase additional device access unless they qualify for Deep Blue Extras. Wi-Fi did see improvements this year with a new combination system improving reliability.
Guide to Wi-Fi
Bottomless Brunch Add-On Increases
In late November, the Bottomless Brunch add-on saw a $10 price increase, raising the cost of unlimited drinks alongside brunch.
Event Price Increases
Just recently several popular culinary events such as Rice, Rice, Baby, Meat and Cheese, If You Please, and Let’s Get Choco-Lit experienced a $10 price increase in December, with prices rising from $25 to $35.
Food & Drink Upcharge Events
The Sailor Perspective
While Virgin Voyages continues to deliver strong all-inclusive offerings, the steady price increases across various experiences this year have left some sailors questioning the overall value particularly when the base price is higher than a few years ago.