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Virgin Voyages NEW ‘Airline-Style’ Pricing + Gratuities Explained

Virgin Voyages will introduce airline-style fares that link price to flexibility and perks. Gratuities will be shown separately from the voyage fare. Read our full explainer below for details.

Virgin Voyages cruise ship sailing on the blue ocean
Virgin Voyages Announces Big Changes to Fares & Gratuities © Photo by Virgin Voyages

On October 7, 2025, Virgin Voyages will stop selling a single, one-size-fits-all cruise fare and introduce three options, Base, Essential, and Premium, under a new model named VoyageFair Choices. The concept is similar to airlines and hotels: more flexible rules and perks mean higher prices, while fewer change rights result in lower fares. Virgin Voyages are framing this as an industry first and a bold shake-up designed to give Sailors clearer comparisons and more control before they sail.

VoyageFair Choices logo on a purple gradient background
VoyageFair Choices, described as ‘revolutionary’ by Virgin Voyages launch on 7 October 2025© Photo by Virgin Voyages

The Current Virgin Voyages Fare

Today, Virgin Voyages bundle the voyage, taxes and fees, WiFi, dining, entertainment—and gratuities—into one number. That’s easy to read but hard to compare, and it forces every Sailor into the same change and cancellation rules. The new structure separates flexibility from price, with clearer, comparable options across the industry and more choice by budget and needs.

Video Explainer

What Will Actually Change on October 7

For Sea Terrace and below, Sailors will be able to choose from three VoyageFair Choices. Think of them like airline and hotel rates: the more flexible the rules, the higher the price and the more perks you get.

Comparison table of Virgin Voyages Voyage Fair Choices with Base, Essential, and Premium plans
A simple overview of Virgin Voyages’ VoyageFair Choices at launch, read our guide for detailed information© Photo by VV Insider

Base

  • Best For: Sailors who are price-led and sure of their dates.
  • Refunds/Changes: Non-refundable; no date, name, or cabin changes.
  • Dining Reservations: Open 15 days before sailing.
  • Wi-Fi: Basic WiFi for 1 device per sailor (messaging, social media, light browsing).
    • Basic is a new tier below Classic.
  • Note: Lock-It-In Rates from October 7th 2025 will still be offered but provide the same access as above.

Essential

  • Best For: Sailors looking for the familiar, “default” experience with some flexibility.
  • Date Changes: Standard policies apply, eligible up to 45 days before the sailing.
  • Name Changes:  The Lead Sailor cannot be changed after booking. Fellow Sailors may be changed no later than 48 hours before sailing.
  • Cabin Changes: Allowed.
  • Dining Reservations: Open 45 days before sailing.
  • WiFi: Classic WiFi for 1 device per sailor (messaging, social, up to 2× faster browsing, WiFi audio calling).

Premium

  • Best For: Maximum flexibility and added perks.
  • Date Changes: Standard policies apply, eligible up to 45 days before the sailing.
  • Name Changes: All Sailors, including the main Sailor, may be changed no later than 48 hours before sailing.
  • Cabin Changes: Allowed.
  • Dining Reservations: Open 60 days before sailing (previously RockStar-timing).
  • WiFi: Premium WiFi for 2 devices per sailor (streaming, video calls).
  • Drinks Credit: $15 Bar Tab per Sailor per night.
  • Priority Help: Access to a priority pre-voyage phone support line.

Rockstar/Mega Rockstar

  • RockStar and Mega RockStar Quarters keep their existing perks and full flexiblity
    • Dining Reservations upgrade: suite dining reservations open 120 days before sailing (earliest access).

Note on Loyalty: All levels still earn and receive the same Sailing Club perks as before including Deep Blue Extras and Blue Extras.

For more information on VoyageFair Choices, Wi-Fi, Dining Reservations & Tipping changes head to our dedicated guides.

Full Guide to VoyageFair Choices

What Isn’t Changing

The onboard Always Included experience remains: dining, entertainment, group fitness, soda and filtered water, and more. There’s still no tipping of individual crew, and the crew won’t know which fare you chose.

Legacy Fares – Before October 7th

If you booked before October 7, 2025, your “Legacy” fare stays as is however the dining reservation window get a bonus for “Legacy” fare bookings will upgrade to 60 days and Rockstars to 120 days. These rates remain within the same flexibility policies at time of booking (i.e can change sailor names, cabins etc)

Gratuity/Tipping Changes for Sailors

Gratuities will no longer appear bundled into the overall voyage fare. They’ll be displayed, and paid, separately:

  • $20 per Sailor per night if pre-purchased before you sail.
  • $22 per Sailor per night if settled on your onboard account.

A quick example: On a 7-night voyage for two Sailors totaling $3,500 today, you will instead see a $3,220 voyage fare plus $280 in pre-paid gratuities (7 nights × 2 Sailors × $20).

Fare comparison graphic for a Virgin Voyages cruise showing current $3,500 voyage fare and revised $3,220 with $280 transparent gratuities added
Illustration of how fares will appear different when gratuity costs are made more transparent© Photo by VV Insider
Virgin Voyages cruise cabin gratuities chart showing two sailors and total $280 for a 7-night voyage
Illustative example of how gratuities are calculated for a 7-night voyage with two sailors© Photo by VV Insider

The total price of your vacation does not change; this is about transparency. All cabin types and all VoyageFair Choices pay the same nightly amount for gratuities.

There are no changes to the onboard tipping policies. For example, Sailors will not be expected to tip when ordering drinks. This change does not affect onboard staff, crew members’ wages will remain as they are today.

Full Guide to Tipping

Which Fare Works for You

  • You plan early and want options: Choose Premium for full change rights, earlier dining, faster WiFi, drinks credit and priority support.
  • You want the familiar setup: Choose Essential for Classic WiFi, a 45-day dining window and the ability to change dates with standard policies.
    • Unlike before, the main Sailor’s name can no longer be changed.
  • You’re price-led and set on your dates: Choose Base for the lowest fare with no changes and a shorter dining booking window.
Three VoyageFair Choices cards labeled Base, Essential and Premium - showing Base as the least flexible and Premium as the most flexible
Virgin Voyages predict 60-70% of Sailors will choose the ‘Essential’ fare© Photo by VV Insider

Key Takeaways

Virgin Voyages is moving to a pricing model already common in travel, with fares reflecting flexibility and perks, and gratuities displayed separately. The onboard experience itself is not changing, and crew pay remains the same.

For those who want the most flexibility, it may make sense to book before October 7 under the current system. We’ll also be updating our guides and adding dedicated pages to explain each VoyageFair Choice in detail.

Let Us Know Your Thoughts

What do you think about these changes? Leave a comment below or connect on Facebook and let us know what you think about the changes.

Still got questions? Check out our dedicated Q&A here covering everything from loyalty to lock-it-in rates.

About the author

Co-Founder and Director. David has a background in web design and development and writes travel content, vacation guides and tips about Virgin Voyages.


115 Comments

  1. John says:

    If you were booked on a legacy fare and travel after Oct 7th what WiFi would you get as standard? Basic or Classic?

  2. Anita Glick says:

    The “transparency concept” seems like a diversion. The new system will force us to buy “Premium” if we want any chance of a dining reservation. The all inclusive concept will now only apply if you pay more. Here comes the nickle and diming you promised not to do. About to go on our 4th cruise in Dec. and 5th in Feb 2026. So disappointed.

  3. Brian Goldberg says:

    I got an email saying “our dining booking window will now open 60 days prior to your voyage (from 45!)” for my already booked cruise. When will the app update to reflect that? It’s still showing I can come back to make dining reservations when it’s 45 days before.

    1. Rob Sammons says:

      The new system goes into place October 7th, here’s our full q&a https://vvinsider.com/virgin-voyages-voyagefair-choices-gratuities-qa/

  4. Cath says:

    It’s funny though how most voyages (not all) had a $20-$50 per night per person increase a few days ago around September 23rd, VVInsider price history also shows this….lets increase total price and remove the gratuities from Oct 7 to bring it back to level. It’s just hilarious at this point

    1. Rob Sammons says:

      Hi Cath, remember there is always offers changing and we also only track the base level (this can include lock-it-in rates)

  5. Walter says:

    If it ain’t broke, don’t “fix” it!
    What on earth are you doing Virgin!?
    Having sailed enough to earn Big Blue Extras perk, we feel like loyal customers to the Virgin Brand. Doing this not standing out from the crowd like Virgin has a reputation of doing but rather capitulating to the rest of the cruise industry. I feel similar as to many who commented here that Virgin is opening the door to “nickel and dime” to death passengers like the other big boys in cruising are doing. As it is their current “all inclusive” entertainment venues are now introducing paid entertainment with the guise of free alcohol during the show. That is fine because one could opt to not go to those shows. But the tier levels and tipping separate in billing eliminated the best sales pitch they had: “Everything’s included. No Tips, No Kids, No extra for Premium Dining”.

    Bad idea Richard!!

  6. Kathy Bintrim says:

    If you are a non-drinker but you want the other premium items, here you are paying for alcohol you aren’t using. Alcohol being totally separate WAS one great thing about Virgin.

    1. Rob Sammons says:

      Hi Kathy, a Bar Tab as ever can be used for any type of drink, including speciality coffees, mocktails and smoothies that are up-charges: https://vvinsider.com/bar-tab-calculator/

      1. Kathy Bintrim says:

        I don’t drink coffee. And I don’t care to fake that I’m drinking alcohol. The great thing about Virgin so far is that if one person in a cabin buys an alcohol package the other one isn’t forced to also. Will that be next? They need to keep alcohol totally.separate from everything else. Otherwise they’re promoting it, or tempting Premium sailors who are trying not to drink. They might as well drink it because they already paid for it. Those line items are not perks. The line items are what you are paying for in the higher price for Premium.

        1. Rob Sammons says:

          As a non drinker I get it but there’s absolutely enough drinks on board that I could spend $15 a day on tbh, it will be a slippery slope if we do end up with unlimited drinks packages, however this technically already exists at the top mega rockstar level

      2. Kathy says:

        Your clear coverage is great. Thank you for keeping us informed.

        1. Rob Sammons says:

          Appreciate it Kathy!

  7. John says:

    I honestly think this will do two things:
    1) It will lead to more nickel and diming from Virgin in the future. This is just the groundwork. What was once included will be but for more money.
    2) You know that the gratuity change will be open season for low class passengers to remove the tips. That unfortunately hurts the crew who are consistently great.

    What made VV different from other lines appears to be eroding away.

    Our first VV cruise was in 2024 and our second in 2025. There was a noticeable difference in some areas and I hope Virgin doesn’t continue this downward trend. If it does, my wife and I will look at celebrity again.

    1. Rachelle Harris says:

      Sounds like you still pay gratuity. It’s just pay it up front or pay it later where it will cost more

  8. Olga says:

    Very bad idea

  9. Tina Kjos says:

    Our biggest concern is the gratuities. Just leave the total fare alone and just show the cost of gratuity. It seems like you’re trying to mimic the nickel and dime scenario of other cruise lines. That’s why we choose Virgin and not some other cruise line. Virgin is unique to the cruise industry, please keep it that way.
    Having a multi tiered system seems like you’re changing just for the sake of change. If it’s not broke don’t change it.
    Virgin is considered a luxury brand, please don’t nickel and dime it
    We LOVE Virgin

    1. Rob Sammons says:

      They will show the cost of gratuity in the checkout flow, it’s a simple yes add now or no add later

      1. Sue says:

        Perhaps Richard Branson is prepping for divesting Voyages and aligning policies with the other big cruise lines to fund Virgin Galactic ahead of its planned 2026 launch of the new starship. This was how he funded Virgin Bouages back in 2020 after his space flight. Immediately after he sold his majority stake in Galactic to fund his ships that were not sailing due to pandemic.

        1. Rob Sammons says:

          I think that’s a big reach, it’s one of the most popular Virgin brands right now. Bain Capital is the other share holder that may change.

        2. Susan says:

          Galactic is the only Virgin brand publicly traded. Voyages is popular, filling ships, adding ships = good time to sell at high point. Since Voyages is not publicly traded, i believe it’s unknown Branson’s financial stake, but I’m pretty sure it’s worth alot, obviously enough to go against his previous brand philosophy. Perhaps in talks with another cruise line, and this was criteria to fulfill a sale. Wanted to ensure the Brand could withstand the overhaul. Time will tell……

  10. Russell Everett Darling says:

    Virgin built its brand on “doing things differently,” and part of that was eliminating the tipping culture that puts pressure on both crew and guests. The message was always that crew are paid fairly and don’t have to perform for tips to make ends meet.

    By bringing tipping back into the conversation, Virgin is aligning with the very cruise lines it once set itself apart from. It also shines a spotlight on something that was intentionally hidden — especially for non-American guests who find tipping confusing or off-putting.

    And since tips are, by definition, optional, some people will inevitably cancel them if they feel service didn’t meet expectations. That creates uncertainty for the crew, the opposite of the stability Virgin originally promised.

    1. Lorraine Foreman says:

      You are spot on with your comment

  11. Tim says:

    I already have a cruise booked for next June 2026 to Alaska in the Rockstar and my premium WiFi better not change because I have already PAID IN FULL.

    1. Rob Sammons says:

      Do you have Deep Blue Extras? Otherwise you never got premium with Rockstar

  12. Simon Morgan says:

    Looks like an alignment with the other cruise lines. Possibly in order to allow fair comparison or maybe to align with fare structures in readiness for a sale. One thing is certain, it’s a poke in the eye for travel industry professionals as you can bet your bottom dollar that the commission paid will not be paid of the gratuities which of course they were previously..

    1. Rob Sammons says:

      Commission is paid as before at the full rate for pre paid gratuities

    2. Sue says:

      Branson sold his majority stock stake in Galactic to fund Voyages in 2020 when ships were not sailing due to the pandemic. Maybe the opposite could be happening now. Sell Voyages to fund the new Galactic space ship slated to fly 2026. The stock price for Galactic has never recovered since Richard sold off.

  13. Derek says:

    Not a good rollout. Very complicated. If it ain’t broke….
    Judging from the comments it is nearly unamimous that this has been negatively received. Was any market research done prior? Checking in with any sailors to gauge their reaction?
    What’s next? Kids sail free?

  14. Timothy Frederick says:

    I don’t understand why they are not including Premium Wi-Fi for all Rockstars given these changes. Rockstars are a tier above Premium, and should at least get the benefits of Premium. I can understand the lack of a daily bar credit due to Happy Hour benefits, but including only Classic Wi-Fi feels like nickel and diming.

    1. Rob Sammons says:

      Yeah this is a confusing omission we did ask about it but seems it’s just keeping rockstar product as it is right now it would make more sense

    2. Charles King says:

      RockStars are getting the “Work at Sea” upgrade which is above premium and I believe includes 2 devices for each sailor!

      1. Tim says:

        No they aren’t. Only Megarockstars are.

    3. Tim says:

      Yea, this is wrong. You’re taking away a perk for rockstars. That’s not to sit well with me or thousands of others.

      1. Rob Sammons says:

        Rockstar never had premium WiFi as a perk unless you had Deep Blue Extras

  15. Russ Mercier says:

    Won’t be cruising with Virgin any longer with these changes. Glad we have one booked already but will be our last. I have been raving about Virgin to all my friends and clients but with these changes, nope. We will be sticking to true all inclusive trips out of the country from now on.

    Absolutely disappointed with these new changes. BAD move, Virgin.

    1. Victor says:

      This is a bit of an overreaction don’t you think?

    2. Steve Riley-Snelling says:

      Given the Essentials package is almost identical to the current offering, I can’t see any reason to move away from Virgin. I like the opinion to go Premium.

      1. Emily says:

        Big difference is that essentials get to book 45 days out while premiums get to book 60 days out. I am a planner and don’t like to eat at 9 pm, so this is effectively pushing me to pay an extra $90:day for premium,

        1. Rob Sammons says:

          I think most won’t be opting for premium, much in the same way most don’t opt for Rockstar which already had this window, the issue may be more at the 15 day mark but they will still have slots on board

  16. Aimee Fearneyhough says:

    I agree 100% with what everyone else has said. This is terrible news and will not affect my decision to go with VV in the future again in a positive manner. A good chance I will return to Celebrity.

  17. Sonya B. says:

    Oh dear VV, what are you doing!!? Look at the comments, this is not a good change. I’ve always bragged about how good VV is being so inclusive, sorry to say, I won’t do this anymore. I have 2 booked cruises coming up with VV, sadly these may be my last.

  18. Emily says:

    How will this affect my booking choices? Well, it’ll make me resentful because I don’t want to pay an extra $90/day (ok, net $60:day after you factor in the $15 pp/pd bar tab) just for the privilege of making dinner reservations 60 days out. I cruise to unplug, so the WiFi means nothing to me, and shoreside sailor services sucks, so dedicated sailor services is meaningless, so I really would be paying an extra $420 on a 7 day cruise just to make dinner reservations. Given that all the dinner slots were gone by 12:15 a.m. EST the day reservations opened for my last cruise, I have zero faith that those who choose the mid-tier option will be able to book dinners at reasonable times if others had a two-week head start. At this point, I’d start looking at Celebrity of NCL Haven or even Viking, rather than feel like I’m being nickeled and dined just for the privilege of planning my dinners at a reasonable time. And the “basic economy” people can forget about it. VV may be able to lure Carnival cruisers over with a cheap fare, but when they find out they can’t book dinners 15 days out and have to eat after 9 pm every night, they will complain all over social media and it won’t be a good look for Virgin.

    No one likes airline pricing, so why is Virgin trying to emulate it? I get it. People are stupid and lack the ability to compare apples to apples. Looks like Virgin is trying to attract more stupid people. What’s next? Unlimited drink packages with watered-down drinks? Poop brown wrist bands for the lowest tier?

    Re: gratuities, I always heard that tips weren’t needed because Virgin pays their crew a decent wage. This makes VV look more like the other lines; and you will probably have some a-holes removing the gratuities, which will make prices go up for everyone. If there will be no changes to staff wages, are these really even tips? Sounds deceptive.

    1. Steve Riley-Snelling says:

      Good luck with Viking…. prepared to be bored out of your mind.

    2. Tim says:

      Good luck with NCL Haven. We were Platinum. We changes because they were really getting bad with prices and shitty excursion times and nickle and diming. I’m sure it is worse now.

    3. Walter says:

      Right on, Emily!

    4. Kristin says:

      On Virgin, the amount for tips that has been included in the fare doesn’t go toward individual crew compensation. They use it to provide group amenities for the benefit of the entire crew. They also aren’t giving people the option to remove gratuities–either you pay them as part of the fare when you book like you always have and you get a $2/person/day discount, or you owe them at the end of the trip at full price when you settle your account.

  19. Lexx says:

    Thankfully I got in as “Legacy” but I will not sail again after this now they do not have the advantage they had. Like others are saying, they are now just like any other ship.

  20. Heather Wilson says:

    Why change something that’s not broken. The reason I loved VV was the fact that you don’t end up with all these extra charges on your credit card at the end of the Cruise like other Cruises. I like the fact one price you pay and you are done.
    Please management and Board of Directors listened to what everyone is saying. You are going to start losing customers

    1. Jon says:

      Stick with essential and nothing changes. What extra charges are you expecting?

  21. D Sheldon says:

    Wow, so disappointing! I’ve sold so many people on trying VV because you never nickle and dimed! They’d tell me about their cruise price and extras they paid for wifi, dining, tipping, and I’d just say, check out VV. Ancillary fees make the customer feel less than. It’s so not a good look.
    Sorry to see this Virgin. Not a disruptor any longer, just one of the sheep.

    1. Jon says:

      What additional nickel and dining? Essential tier is the same as now except can’t change lead sailor name. Premium adds more booking flexibility and premium WiFi which is currently available.

      1. Melanie says:

        They raised prices ahead of this announcement, so the Basic price will be what the would-be Essential price was a week ago. It’s Spend More *or * Get Less. Then they’ll claim the response to these changes have led to overwhelming demand so they’ll raise prices again, introduce a drinks package, and it will officially be the Disney/airline way of Spend More *and* Get Less.

        1. Rob Sammons says:

          We have a price tracker on every itinerary we aren’t seeing this across the board, remember all pricing is dynamic and go up when it hits certain criteria

  22. Ren says:

    This is just a money grab to force you to spend more, be realistic even now booking dinner is hell so imagine 15 days before your cruise?

  23. Micor says:

    Hate it. I literally love Virgin for being the simple, all-inclusive cruise line.

  24. Marty says:

    Wow, I just read through these comments and none of them were positive regarding this change. VV management PLEASE TAKE NOTE. Remember the old marketing adage KISS Keep It Simple Stupid… Guys please forward a link to these comments to the Virgin Voyage C suite management. They need to be aware of what their customers are feeling.

  25. Maree Maxfield says:

    In the last 12 months, every step they take, every move they make, has been getting closer to being like all the other cruise lines from which Virgin patted itself on the back for being so different.
    Every little thing is not magic!

    1. Nick Pascoe says:

      Personally, long for previous years when the price was the price. The price of a flight / cruise now is just the start & when I add back in all the stuff that previously made me feel valued as a customer, it feels expensive. I just want to be looked after well when I book a holiday, not just another customer milked for every ££.

      Maybe offer an all encompassing price to begin, then give options to reduce it as people choose, at their choice. Surely that’s a more positive way???

  26. Charmed says:

    I have sailed many times with virgin and raved about how good they were…recommending everyone has to try one. Prices have skyrocket over the years..didnt complain as thought the offer was really good. Wont bore you with the details but had an issue a few weeks back and VV customer service was shocking …so much so it has made me think a company is only a good as its worse customer experience. They really hit rock bottom and then some !!!. We have a cruise with them in next few wks and another one next year. But given this announcement of what’s looks like a money grab and sub standard experience for sailors! especially non US customers who let’s be honest dont get decent dining times due to the EST time release along with my recent very poor experience I honestly think they have lost a loyal customer all the free word of mouth publicity and feel that I won’t be the only one thinking this way. It’s such a shame as they showed real promise ….not sure they will win top awards again after this do do

    1. Maree Maxfield says:

      I agree with so much of what you’ve expressed. They had such a great thing going and now they’re just deconstructing it piece by piece. There will be a tipping point where people just won’t bother any more.

  27. Mb says:

    Not a fan of not allowing a name change of main person, I’ve booked 3 rooms at a time and sorted it out later for friends when I’ve found a great deal. Now we have to be paying extra for that privilege.

    1. Tim says:

      What????????? I missed that. That is bullshit.

  28. Simon p says:

    I think one thing that will help this work would be to have a filter when searching sailings.

    A filter that can say what plan you want and to include tips. That way u can compare like for like on sailings without going through and seeing the price jump up.

  29. Mark says:

    This seems like a very customer-unfriendly move by VV, and makes me less enthusiastic about a brand that I have come to love. The simplicity of pricing structure and tier systems has been part of what sets VV apart and makes it a refreshing experience to cruise with them versus other lines. This is sure to leave a bad taste in the mouths of many Sailors whose loyalty has made this brand what it is. I hope that VV will be paying attention to the disappointed feedback it is receiving as a result of this change.

    1. Lorraine Foreman says:

      I so agree .. probably would pay essential but that will impact on ability to book restaurants which will impact on experience.

      1. Jon says:

        Essential is the same as the current offering.

  30. Dan says:

    What is the point of paying for Premium if you have DBE? Seems pointless to pay $45 pp/n to get to pick restaurants 15 days earlier and get $15 pp/n in bar tab.

    1. Angie Sangster says:

      I bet they take away the premium WiFi when the new loyalty program is announced

    2. Lesley says:

      I was hoping DBE would get the booking at 60 days out and completely negate the need to book Premium, they seem to be charging for what we already get as DBE apart from the restaurant booking date, which is a joke. I have to get up at 5am to get any bookings I would like, it will be wrorse now with a % more getting access at 60 days. why they can’t just let you book your restaurant times when you book the cruise to stagger everyone by booking date has always made more sense.

  31. RB says:

    Seriously disappointed. Virging Voyages shouted about how much they wanted to be different from the others and yet this.
    They have built up their brand, increased prices and now want to get rid of one of the reasons people enjoyed VV.

  32. Frances Simon says:

    Well my friend and I were looking at Virgin Cruises . Now we are not. A cast system is basically what this is. Awful.

  33. KS says:

    I hate this. Booked our first VV cruise because the price advertised was actually the final price – so refreshing. And apart from Rockstars everyone was pretty much treated equally. Now the base fare is pretty much peasant class and not being able to change lead sailor makes anything but premium a bad choice. 45 days out restaurant reservations in the “Essential” package is also worse, when not just rockstars but premium passengers will now have first dibs. Feels like just a middle finger to most of their passengers. We haven’t cruised yet but already feel like we won’t bother again.

  34. Gloryvee Carr says:

    This is sad to read as I was thinking of booking my next cruise but this leaves a bad taste in my mouth… the reason I went the first time is because I paid one set price and done. If it ain’t broke don’t try to fix it…

  35. Gary Bishop says:

    VV has a value proposition based on differentiation. Taking the products in the direction of competitors hurts the brand and the brand loyalty.

    What’s next? charging for checked bags? more assigned rooms? I hate to fly these days as the add-ons make it a distasteful nightmare to compare. Striving for an airline fare experience is not a worthy goal. Again it’s tarnishing the VV brand.

    Shady that VV wants $20 to $22 per day for tips when others are at $17 to $19 making like to like comparisons (without tips) to be slanted to VV. So tips on VV are 10% to 15% more than other brands. Another hit to the brand.

    i was going o recommend VV to a friend due to their simplicity and not forcing a drink package bundled with tips. Not so sure I can now as this is a major hit to the brands value prop.

    I see no benefit to Premium. Not bundling drinks was a plus – now going that direction – ugh! Check your demographics people are drinking less alcohol – read the room.

    Wondering – will current Legacy bookings get the downgraded wi-fi? That needs to be clarified.

    VV Product Management needs to go back to school. They have forgotten the basics.

    1. Rob Sammons says:

      Hi Gary everything you have now with legacy is the same, so Wi-Fi etc all the same and you get 60 days window https://vvinsider.com/guides-and-faqs/guide/voyagefair-choices/#legacy

      1. Lesley Dent says:

        Rob, can you clarify one thing for me. From the UK and hate the whole tipping thing, why can the employer not pay their staff a decent wage in the first place, I don’t employ them. I have understood the changes. However I have read a few comments on the tipping side of things. Can you actually not tip at all and ask for the tip to be removed? I thought the tip was either $20 each per day at time of booking or $22 each per day on board, no removal. Being able to remove it will dramatically reduce the tips the staff get and negate VV USP. Thanks!

        1. Rob Sammons says:

          Virgin Voyages does pay more than cruise industry standards. If gratuities haven’t been prepaid, Sailor Services will handle it onboard. In most cases they’ll discourage opting out and instead look to resolve any concerns, since gratuities are part of how Virgin operates: https://vvinsider.com/guides-and-faqs/guide/tipping-gratuities/

    2. Brandon says:

      My theory on the tips portion:
      Currently, if passengers are required to pay and employees are guaranteed to paid, that’s not a tip. It’s legally just salary.

      If Virgin is making it technically optional, that passengers can refuse to pay it; AND Virgin is making employee compensation go up or down based on how many people pay it, it’s now legally a tip.

      In the United States, laws have changed so starting on January 1st 2026, tips are not taxed. So with this change, at least for US workers, they get to keep more of their compensation.

      1. Maree Maxfield says:

        In Australia we have a minimum wage that’s around $25 an hour. Our hospitality workers don’t need tips. If they get them it’s a bonus but they don’t rely on them for survival. This is a retrograde move as paying for service creates greater inequity. Not all cultures rely on deciding if someone’s looking after them properly by whether they tip them and how much. That’s a power imbalance.

  36. Melissa Sanchez says:

    Super tacky!!!!! I LOVE VV , simply amuse all I have to worry about is my bar tab bill…… now we have to pay for tips apart . Ur going backwards VV.

  37. Scott Revis says:

    With all the turmoil carnival caused with their changes and the loyalty base we have why change. Instead we are different they are becoming we are the same!

  38. Brandon says:

    Virgin executives watched Titanic and thought “You know, we should really bring back more of that separating people out by class!” They already separate people out for lines for shows based on their fare, now they are taking it a step further and practically making Wake and Extra Virgin the restaurants for those who pay more.

    I know it’s not actually their intentions, but for a brand that built itself on being inclusive, this sort of stuff is a step in the opposite direction.

  39. Owen Malbec says:

    People HATE the current airline models. Why emulate them? Insurance is built to add flexibility.
    We have our first Virgin cruise next month and are greatly looking forward to it, but one of the MAJOR reasons for trying Virgin was the pricing model. This would appear to be falling back to the mediocrity of others rather than providing a refreshing alternative.

  40. JP says:

    Don’t change!!!! It works great the way it is. Stop trying to be like the others!!!

    1. Betty Johnson says:

      Exactly

  41. Dawn says:

    WHY?? VV is great because it is different. One price, everything included, no nickel and diming. Why does VV keep trying to change to be more like the other lines, dabbling in drink packages, changing the tipping structure. Also, if anyone is reading, I get that you are not discounting any Rockstar Prices anymore, fine but why can’t Rockstars partake in the 10% off on full paid fares like the non-rockstars. Doesn’t make any sense. We Rockstars are paying a lot more for our suites, wouldn’t Virgin want that money in the bank for a full year for a small 10% off. BAD BAD BAD decisions.

    1. James Vickers says:

      No one forces you to be a rockstar, not a hardship 😂

  42. FlexxGunnz says:

    Not a fan of this at all. Creating “tiers” to accommodate the budget-minded sailor is a horrible idea. If you’re going on a cruise, you’re going on vacation, thus leave your budget at home. Virgin shouldn’t start catering to this crowd, as doing so has been the downfall of other cruise lines, as it often invites. an unruly and distasteful element aboard.

    1. Jorge Figueiredo says:

      As much as I agree with you think this more of a response to people commenting on increased prices and just actually breaking down the bottom line into categories to make it look less expensive

  43. Sean McGrath says:

    Terrible….the one thing that I loved about VV was that the inclusivity of the price. The total was the total and no nickel and diming. I hope VV read these forums and takes note that we frequent VV sailors are not happy with this change.

  44. Moxie says:

    So gone away are the free bar tab and free sailor loot that were sometimes offered? With the different tiers of Wi-Fi I wonder if they will have the same issues many people experienced with it not always working properly and some will be forced to upgrade to use it for onboard purposes.

  45. SuzeAlex says:

    I hate this. Part of Virgin’s charm was pay the ONE price, forget about all the rest. The feels like mission creep.

  46. Ivory Smaw says:

    How does this works for groups? Will groups have those three options? I have a group on the 30 day hold right now that is scheduled to make there deposit on 10/20. Will they still get the Legacy price or will they have to pick one of the 3 new ways because it’s after 10/7.

  47. Jill West says:

    We are booked on 6 march 27 for a cruise out of San Juan, we have booked a Sea Terrace cabin again for the 7 nights, how will these changes affect us ?
    Many thanks

    1. Mike says:

      My understanding is that the only change to an existing booking will be to the restaurant reservation window which will be ‘upgraded’ from 45 days to 60 days prior to sailing.

  48. Paul says:

    Unfortunately, I think this is going to be a net negative for Virgin. The simplicity of their previous pricing structure is something that really drew us to VV (being in our mid-thirties). It must be profit motivated for them, otherwise, I don’t see a reason for the change. Definitely will be considering other cruise lines in the future rather than solely looking at Virgin. seems like they’re just joining the melting pot with other lines at this point.

    1. Dawn says:

      Totally agree, why keep bending towards the others, stay simple, stay unique…keep serving up great food!

  49. Jodi S says:

    Are these fares per cabin or passenger? considering they require use of an app onboard, each passenger should have included wifi. Based on the comments I’ve seen about what people like about VV, this is not a good move in my opinion.

  50. Mark says:

    TERRIBLE> Give me one positive impact this made for sailors? Crickets.

    WORST MANAGEMENT DECISION EVER. You can’t do airline fare pricing model for cruises: Economy, Premium, and Business…OVER COMPLICATED a very simple business model.

  51. Chanter says:

    Thanks so much for all of this info. We’re still trying to process it all.

    *If you booked before October 7, 2025, your “Legacy” fare stays as is however the dining reservation window get a bonus for “Legacy” fare bookings will upgrade to 60 days.*

    Does this mean “Legacy” fare bookings in a suite will also upgrade to 120 days?

  52. Sharon says:

    This is very similar to how Celebrity bundles: no perks vs 2 perks, etc. I’m not surprised they went in this direction but it makes them more like the other lines, and I quite liked how they were different.

  53. Diane says:

    What I liked most about Virgin was not “nickel and dining” like other cruise lines.. Hopefully this doesn’t change! It really set Virgin in a different league!

    1. H says:

      I will be booking all my cruises for the next two years before 7th October 2025 to get the Legacy price!

  54. Marcus says:

    What do these changes mean for people with Deep Blue Extras/Sea Blazers? Do you still qualify for what is called ‘Essential Wifi’ and being included. Even if you take a ‘basic fare’ which only qualifies for the new basic WiFi.

    Will you keep an eye out to see if the voyages do all come down in price by the gratuity amount?

    1. Ashley Stevenson says:

      Wondering the same

    2. Lee says:

      Not a fan of this. The original pricing model is what set them apart.
      I’m curious how my cruise next year on Valient will be impacted, we have a ‘lock it in’ rate, and I really hope my window to book dining doesn’t reduce to 15 days

    3. Melissa Sanchez says:

      Good question, I would like to know about extra Blue also

  55. Liz says:

    Thank David! You laid this all out beautifully!

  56. Derek Bell says:

    Will the Deep Blue Extra’s also be changing or is the 15$ per day drinks credit per sailor on top of the $100 per sailor per sailing.

    1. Marcus says:

      What do these changes mean for people with Deep Blue Extras/Sea Blazers? Do you still qualify for what is called ‘Essential Wifi’ and being included. Even if you take a ‘basic fare’ which only qualifies for the new basic WiFi.

      Will you keep an eye out to see if the voyages do all come down in price by the gratuity amount?

  57. Marta Ramirez says:

    Bad bad bad

  58. CORINNA JONES says:

    How does this work if you are already deep blue extras?

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